2-Day Workshop  1-2 May 2018  Kuala Lumpur, Malaysia

Image module

YOU WILL LEARN

 

• How to leverage social media for building brand image and
increasing sales
• A comprehensive understanding the various stages of social media
engagement
• How to utilize email to build an ongoing relationship with each
customer over repeated contact and response
• The different steps to developing an email campaign to target key
customers segments

OVERVIEW

 

Building your company website is only the first step of your digital marketing journey. Without being able to
utilize all the additional tools in the toolbox, your business may never reach its full revenue potential.
Social media marketing and email marketing form two vital pillars of any successful full-spectrum digital marketing
campaign. Both are proven and tested means of securing positive customer engagement and directly
realizing online sales.
This intensive two-day workshop will not only highlight the full potential, metrics and current trends of social
and email marketing, but will explain the techniques for integrating both methods into a synchronous campaign.
Building on the knowledge from this workshop, you will be able to broadcast your content from your
website onto various channels and redirect web traffic through the path of first interest to final sale.

WHO SHOULD PARTICIPATE

 

This workshop is designed for directors, department
heads, managers and senior staff involved in
the below:

• Marketing, sales and distribution
• Strategic communication and social media
marketing
• Email listing and campaigning

KEY TOPICS

• Social Media Channels
• Social Success Cycle
• Social Media Auditing
• Customer Service and Reputation Management
• Email Customer Segmentation
• Email Goals and Metrics
• Email Campaigning
• Email Open Rates and Deliverability
• Monetizing Email Lists

TRAINERS

Testimonial by
Phill MacDonald has over 15 years
of online marketing experience in
the U.S. and Asia-Pacific. With a
Bachelors’ degree in Internet Marketing,
Phill began his career by
creating small affiliate websites to
rank on the 1st page of Google. He
has created full-spectrum digital
marketing campaigns for multi-national
companies such as VW, Audi,
Prudential Insurance and Sunway.
With a passion for conversion, Phill
specializes in helping local businesses
perfect their online brand
by reaching their ROI Goals.
Testimonial by
Muneeb Bin Yousuf is the Chief
Operating Officer for Dynametrix
Digital marketing agency based in
Kuala Lumpur. With over 10 years
of experience in several businesses,
he currently focuses on company
strategy and digital marketing.
Muneeb is formally educated as an
Engineer, and completed his Masters
in Business Administration focusing
on Strategic Management.
He is also certified in several areas
including Search Mastery, Email
Marketing and Customer Value
Optimization from Dig
Testimonial by
Saqib Sheikh is the Chief Content
Officer for Dynametrix Digital
marketing agency based in Kuala
Lumpur. He also currently lectures
on Online Journalism and News
Writing at Xiamen University
Malaysia. Saqib previously served
as Programme Manager at the
Asia-Pacific Institute for Broadcasting
Development (AIBD).
Saqib completed his Masters in
Communication from Purdue
University, USA. He is certified in
both Content Mastery and Customer
Value Optimization from
DigitalMarketer, USA and blogs at
Zilzar Life online lifestyle magazine.

AGENDA

 

Day One

0830 – 0900Registration
0900 – 1030Digital Marketing Big Picture: After introductions, we begin by looking at the overall digital marketing landscape and existing trends and best practices. We understand the role of social media and email marketing processes as pieces of the larger campaign structure.
1030 – 1045Tea break
1045 – 1300Social Media Strategy Overview: The session will look at the four stages of social media success and the method to audit the performance of your existing social media channels. Understand the difference between engagement and seeker channels and the pros and cons of major social media platforms.
1300 – 1400Lunch break
1400 – 1530Community Engagement: Discover the various levels of social media engagement and how they can be leveraged to listen, influence and network with customers and vital stakeholders to build and reinforce your business’ brand presence.
1530 – 1545Tea break
1545 – 1700Social Selling and Revenue Streaming: This session will uncover the refined practices and key metrics to build and generate leads and dedicated revenue sources to sell your product or service.
1700 – 1730Day One Review; Q&A and Comments
Day Two
0830 – 0900Registration
0900 – 1030Digital Marketing Big Picture: After introductions, we begin by looking at the overall digital marketing landscape and existing trends and best practices. We understand the role of social media and email marketing processes as pieces of the larger campaign structure.
1030 – 1045Tea break
1045 – 1300Social Media Strategy Overview: The session will look at the four stages of social media success and the method to audit the performance of your existing social media channels. Understand the difference between engagement and seeker channels and the pros and cons of major social media platforms.
1300 – 1400Lunch break
1400 – 1530Community Engagement: Discover the various levels of social media engagement and how they can be leveraged to listen, influence and network with customers and vital stakeholders to build and reinforce your business’ brand presence.
1530 – 1545Tea break
1545 – 1700Social Selling and Revenue Streaming: This session will uncover the refined practices and key metrics to build and generate leads and dedicated revenue sources to sell your product or service.
1700 – 1730Day One Review; Q&A and Comments

TESTIMONIAL

 

I briefly attended … digital marketing and branding seminar but in that short session, I learnt so much. Technical
jargons simplified, multiplication of possibilities online and windows to new doors. Warm and engaging with a sense
of humour, he took time to listen and interact with everyone which enabled me to see the potential that I could
explore and what I have to offer. He imparted not just knowledge but encouraged me with wise words, ones that I
would never forget. That was more than what I could hope for from a trainer, an enriching encounter.
– Angelina Bong, Author and Artist

HOW TO REGISTER

 

Please complete this form immediately and send back to:
Tel: +6019 2525 621 | Tel: +60
Fax: +60
Email: —–

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Confirmation details
Joining details confirming your participation will be
sent, once a registration has been received. After
receiving payment, a receipt will be issued.
Cancellations/Substitutions
Substitutions are welcome at any time. Please notify
us at least 2 working days prior to the event. All
cancellations will carry a 10% cancellation fee, once a
registration form is received. All cancellations must
be in writing by fax or e-mail at least 3 weeks before
the event date. Cancellations with less than 3 weeks
prior to the event date carry a 100% liability. However,
course materials will still be couriered to you.
Note: The investment fee does not include any taxes
(withholding or otherwise). In case of any taxes
applicable the client has to ensure that the taxes
are paid on top of the investment fee paid for the
course. Compliance with the local tax laws is the
responsibility of the client.

Confirmation details
Joining details confirming your participation will be
sent, once a registration has been received. After
receiving payment, a receipt will be issued.
Cancellations/Substitutions
Substitutions are welcome at any time. Please notify
us at least 2 working days prior to the event. All
cancellations will carry a 10% cancellation fee, once a
registration form is received. All cancellations must
be in writing by fax or e-mail at least 3 weeks before
the event date. Cancellations with less than 3 weeks
prior to the event date carry a 100% liability. However,
course materials will still be couriered to you.
Note: The investment fee does not include any taxes
(withholding or otherwise). In case of any taxes
applicable the client has to ensure that the taxes
are paid on top of the investment fee paid for the
course. Compliance with the local tax laws is the
responsibility of the client.

Payment Details

Payment is required within 7 days upon receipt of the invoice. All payment must be received prior to the event date